Project Highlights with Alex Racine
Alexa – Mom, Entrepreneur, and Green Compass Advocate
Client Introduction
Alexa is the definition of a powerhouse—mom of two and owner of not one, but three thriving businesses. Our paths first crossed years ago through mutual acquaintances, as she photographed a few of my friends' weddings. Fast forward to last summer, we reconnected over her newest venture as a Green Compass advocate. Passionate about holistic wellness and the benefits of hemp products, Alexa was eager to build a strong visual presence for her brand.
Challenges Faced
As a photographer herself, Alexa understood the importance of high-quality imagery but found herself on the other side of the lens for a change. She needed brand photos that authentically represented her passion for Green Compass and the personal transformation she experienced with the products. The challenge? Capturing images that were both professional and relatable while giving her a versatile gallery to use across social media, marketing materials, and business promotions.
Photography Strategy
In February, Alexa participated in my Love Your Brand event, a photography experience designed to give entrepreneurs powerful visuals for their business. We focused on creating a mix of lifestyle and branding images—showcasing Alexa’s confidence and connection to Green Compass. Since she’s naturally comfortable behind the camera, stepping in front of it was a different experience, but she absolutely rocked her session.
Results & Impact
The final gallery was a true reflection of Alexa—passionate, driven, and authentic. Now, she has a collection of professional images that allow her to show up consistently online and connect with her audience in a way that feels natural and engaging. These images provide her with versatile content for social media, marketing, and storytelling—giving her the tools to grow her Green Compass business while balancing her other entrepreneurial ventures.
Alexa's story is a perfect example of how strategic brand photography can empower business owners to confidently share their message. If you’re ready to elevate your brand visuals, let’s connect!
