Brand Photography with Core Tax Group: A Fresh Look for a Growing Business

Meet some of the faces behind Core Tax Group! When I met Abby in 2024, the company was in the early stages of a merger and rebrand. They knew they needed a professional, polished, and approachable look to match their new direction. Brand photography became an essential piece of that puzzle—helping them create a cohesive and trustworthy presence across their website and marketing materials.

Thanks to a rare snow delay in December, we took advantage of the clear sidewalks in downtown Concord and explored some great locations, including the cozy atmosphere of Brothers Cortado. This setting gave their photos a mix of professionalism and personality, showcasing their team in a way that feels both relatable and credible. The end result? A library of images they can confidently use on their website, social media, and marketing materials to reinforce their brand identity.

Having a curated collection of brand images isn’t just about looking good—it’s about showing up consistently. Your audience recognizes and trusts a brand that maintains a uniform visual presence. Whether you’re updating your website, posting on social media, or creating marketing materials, professional photos ensure your brand stays recognizable, polished, and authentic.

If you’re a business owner, now is the time to invest in brand photography. A personalized session provides you with a bank of on-brand, high-quality images that help build trust and establish your authority in your industry. Let’s create visuals that truly represent who you are—just like we did for Core Tax Group! Check out their new look at www.coretaxgrp.com and reach out if you’re ready to elevate your brand!