What to Do After You Get Your Branding Photos: Making the Most of Your Investment
So, you’ve had your branding photoshoot, and now you have a stunning set of images that truly represent your business—congrats! But here’s the thing: it’s not just about getting the photos done. The real magic happens when you start using those photos strategically to build your brand, engage your audience, and promote your business.
Here’s a roadmap for how to maximize the impact of your branding photos:
1. Update Your Website
Your website is often the first place potential customers interact with your brand. Your new photos should be front and center to create an authentic and consistent visual experience. Update your:
Homepage: Use a banner image that showcases you or your products.
About Page: Personal photos make this page more relatable and trustworthy.
Service Pages: Highlight your offerings with custom visuals that represent your business.
Blog Posts: Incorporate your new images into older blog posts for a cohesive look.
2. Revamp Your Social Media Profiles
Your social media platforms are a window into your business. Update your profile and cover photos with fresh images that represent your brand. Use your new photos to:
Create engaging posts and stories that highlight your business.
Refresh your bio section with a professional headshot or behind-the-scenes images.
Build a cohesive Instagram grid using your new brand visuals.
3. Create Marketing Materials
Your branding photos can be a goldmine for creating marketing materials that stand out:
Brochures and Flyers: Use them to make printed materials more personalized.
Business Cards: Include a strong, eye-catching image that reflects your brand.
Email Campaigns: Integrate your images into newsletters or promotional emails for a polished, professional look.
4. Write a Blog Post or Announcement
Let your audience know you’ve had a brand refresh! Write a blog post explaining the photoshoot process, the meaning behind the images, and how they reflect your business values. Share the post on your website and social media to get people excited about your new visuals.
5. Use Photos in Ads
Great imagery can take your online ads to the next level. Whether it’s a Facebook ad, Google display ad, or a promoted post, use your brand photos to create visually appealing, professional-looking ads that grab attention and convert viewers into customers.
6. Refresh Your LinkedIn Profile
For many businesses, LinkedIn is where you network and find professional connections. Update your profile picture and background image with fresh branding photos to make a memorable impression.
7. Print for Displays or Packaging
If you attend events, conferences, or trade shows, use your new branding photos to create:
Banners or booth displays that attract people to your table.
Product packaging that reflects your brand’s personality.
Thank you cards or printed materials that add a personal touch.
8. Create Consistent Visuals Across All Platforms
To build a strong and recognizable brand, consistency is key. Make sure you use your new images across all platforms, keeping your branding in line across:
Social media channels.
Email signatures.
Client presentations or proposals.
9. Plan Your Content Calendar
Your branding photos can serve as the backbone of your content strategy. Plan out how you’ll use them throughout the year:
Build themed social media posts using different images.
Create seasonal promotions or announcements with matching visuals.
Use the photos in stories, reels, or short videos to keep your audience engaged.
10. Measure and Adjust
Finally, look at how your audience responds to your new visuals. Are you getting more engagement? Do your posts with professional photos perform better? Adjust your strategy based on what resonates most with your audience and continue to showcase your brand through these high-quality images.
It’s More Than Just Photos—It’s Your Brand
Remember, branding photography is about so much more than just beautiful images. It’s about communicating your business’s unique story and values. By strategically using your new photos across all platforms, you’ll not only elevate your brand but also strengthen the connection you have with your audience.
Your photos are an investment—so make sure you’re using them to their full potential!
